What is the Snowtide Logo?

In the earliest days of Snowtide's existence (circa 2001), we were aiming to build search and data mining tools tailored to the specialized needs of professional researchers in medicene and the sciences. When formulating our original corporate image, we wanted research professionals to identify with our logo.

After much brainstorming, we stumbled upon the concept for our current logo, which is a depiction of a water molecule (with the two atoms of hydrogen at the bottom and on the right, and the oxygen atom at the top-left). This was meant as a subtle nod to the scientists and researchers we hoped to sell our search and data mining tools to, and had the added benefit of playing off of the company name (water molecule, snow, tide, etc).

Our search and data mining products did not find success in the marketplace; however, PDFTextStream, our followup product introduced in 2004, has found deep and broad adoption. Although PDFTextStream is not primarily intended for use by researchers or scientists, we decided to stick with the molecule logo. It has become well-associated with the Snowtide name, and we generally believe in sticking with what works.